Workshop Timeslot 1
Thursday, April 23 3:00-4:00 p.m. CT
1A Accessible & sustainable ccontent through fonts and layout
Klaus Erik Krogh was born on January 26, 1952, in Frederiksberg, Denmark. A designer, publisher, and visionary, he has shaped the art of communication across borders. Educated in Copenhagen and Oslo, he began his career in Norway before founding 2K/Denmark in 1987—today a world leader in Bible design and typographic innovation. His creative ventures span publishing, children’s media, and digital development. Krogh has served as Honorary Consul of Mexico, chaired societies for book and Bible craftsmanship, and external examiner at Danish universities. Married to Liv Sødal Krogh since 1984, he is father to two daughters, Lea and Oda..
Workshop Description:
Discover how thoughtful typesetting can make reading easier for everyone—and better for the planet. In this hands-on, eyes-on session, you’ll explore how letterforms and page design shape the reading experience, learn about The Grace Dyslexia Project® and techniques that support readers with dyslexia, and uncover how Sustainable Typesetting® principles can reduce paper waste without compromising design integrity. You’ll come away with practical insights and creative inspiration for building books that are both beautiful and responsible.
Who should attend?
Editorial, Curriculum, Design, Production, Purchasing, Heads of Houses
1B Open AI in Publishing
Keith Riegert is the President of The Stable Book Group, which includes Ulysses Press, She Writes Press, VeloPress Books, Trafalgar Square Books, and Skybox Press, as well as Stable Distribution (in partnership with Hachette Book Group). Keith is also CEO of Perfect Bound Technologies Corporation and a co-founder of the book publicity and digital marketing firm, Pacific & Court. Keith is a member of the board of advisors at NYU’s School of Professional Studies in the Center for Publishing where he also teaches Analytics and Consumer Insights. Keith also serves on the boards of the Independent Book Publishers Association (IBPA) and the AI firm, Inkbloom.
Workshop Description:
Hands-on projects using AI for acquisitions, editorial and production
Who should attend?
Editorial, Curriculum, Production, Heads of Houses, Finance, IT
1C Beyond Amazon: Building Online Sales with Independent Bookstores for Mission-Driven Publishers
Andy Hunter is the founder and CEO of Bookshop.org, an ecommerce platform launched in January 2020 to support independent bookstores and provide socially conscious readers with an alternative to Amazon. Since its launch, Bookshop.org has raised more than $40 million for independent bookstores and was certified by B-Lab as a “Best for the World” company, in the top 5% of B-Corp’s worldwide. Hunter is also the co-creator and publisher of the websites Literary Hub, Crime Reads, and BookMarks, as well as the cofounder and chairman of Electric Literature. He was previously publisher at Catapult, Counterpoint, and Soft Skull press.
Among the many recognitions for Hunter’s work keeping literature a vital part of our culture in the digital age are the 2011 Innovations in Reading Prize from the National Book Foundation, the 2021 BISG Industry Innovator Award, and inclusion in Bloomberg Business Week’s The Bloomberg 50: “Ones to Watch” in 2021.
Workshop Description:
Discover how independent bookstores can become powerful allies in your mission to reach readers online. This hands-on workshop combines market insights with proven strategies that publishers can implement immediately. Andy Hunter will demonstrate how platforms like Bookshop.org complement traditional sales while supporting local communities. Move beyond one-size-fits-all distribution strategies and discover how independent bookstore partnerships can amplify your publishing mission. Walk away with actionable tactics to diversify your sales channels, strengthen your brand presence, and create authentic connections that align with your goals.
Who should attend?
Sales & Service; Marketing; Design, Heads of Houses
1D 10 Tools to Enhance Your Digital Teaching
Shari Noland is the Chief Information and Technology Officer at Urban Ministries, Inc., where she leads digital strategy, eLearning, and technology operations. Her background includes work in Educational Services at the Chicago Tribune, roles as a design editor in major newsrooms, and early digital media positions at Cox Interactive Media, iVillage.com, and Childmagazine. She later founded WebEdits & More and first partnered with UMI as a client, which sparked her focus on how technology can strengthen ministry and expand access to Christian education. Shari also teaches as an adjunct professor at Dominican University. She holds a bachelor's degree in journalism from the University of Missouri-Columbia, a master's degree in journalism from Northwestern University, a Princeton certificate in church and ministry, PMP certification, and completion of the Wharton CTO Program at the University of Pennsylvania.
Workshop Description:
Practical, classroom-tested tools for Christian educators teaching online or in hybrid settings. Participants will be introduced to 10 tools that help you help faith formation teachers create strong visuals, record short teaching videos, run interactive activities, organize lessons, and build simple digital spaces that keep learners engaged throughout the week. The session also draws on lessons I’ve learned while helping ministries shift from print to digital, including what translates well, what doesn’t, and where simple tools can make a real difference. Each tool is easy to use and chosen for its ability to support clear teaching, encourage participation, and deepen spiritual formation. By the end of the session, participants will know which tools fit their publishing ministry context and how to start using them right away.
Who should attend?
Curriculum, Editorial, Design, Production, IT, Marketing, Sales & Service
1E Supply Chain Resilience in Publishing: Mitigating Disruption
David Hetherington is the VP – Global Business Development for Books International, a leading provider of book manufacturing and fulfillment services to book publishers.
David holds a BS in business administration from Edison University and MBA from Fairleigh Dickinson.
Mr. Hetherington’s portfolio reflects a broad range of responsibilities including VP of Manufacturing and VP of Financial Planning for Simon & Schuster Higher Ed. In addition, Mr. Hetherington held leadership roles in Finance, Operations, and Sales at Reader’s Digest, Wolters Kluwer Health, Columbia University Press and Baker & Taylor.
In addition, Mr. Hetherington served as COO of Klopotek North America and as CMO for knk Software .
Mr. Hetherington is an adjunct professor and on the Advisory Board for Pace University’s Graduate Publishing Program and served on the boards for the Book Industry Study Group, Book Manufacturers Institute, and PubWest
Workshop Description:
Global supply shocks, rising freight costs, EUDR and capacity constraints are testing publishing supply chains. This session will equip attendees with tools to (1) assess risk exposure across printing, distribution, warehousing, and shipping; (2) build contingency models (e.g. multiple suppliers, buffer inventory, geographic diversification); and (3) negotiate more resilient contracts with partners. By the end, participants will draft a mini risk‐mitigation plan tailored to their organization’s footprint.
Who should attend?
C-Suite, Production, Purchasing & Fulfillment, Finance, Admin & IT, Heads of Houses, Rights, Editorial, Curriculum, Marketing
Workshop Timeslot 2
Friday, April 24 9:30-10:30 a.m. CT
2A Hands-On with AI Translation: Making Your Ministry of Publishing Multilingual
Christopher Lim is the CEO of Theotech and creator of spf.io, an AI translation and accessibility platform helping churches, ministries, and publishers make their content available in any language. A technologist and theologian, Christopher combines his experience in software development with a passion for ministry innovation. Through spf.io, he empowers organizations around the world to bridge language barriers and build communities of belonging through live translation, captions, and voice technologies.
Workshop description:
Experience how to make your content, events, and digital experiences accessible in many languages. In this hands-on workshop, Chris will demonstrate real AI tools in action—from live captions and voice translations to multilingual polls that let audiences respond in their language. You will explore the nuances of book translation workflows, media dubbing with voice replication, producing multi-language podcasts and more
Who should attend?
Editorial, Curriculum, Production, Design, Sales & Service, Rights, IT
2B Fast & Free Accessibility Checks You Can Do Yourself!
Jeff Singleton is a leading authority on digital accessibility and testing. A former member of Microsoft’s Accessible Technology Group, he helped develop and test Windows Narrator.
Jeff has led accessibility projects for organizations including HP, Microsoft, NASA, and the Veterans Health Administration. An expert in WCAG and Section 508, he combines technical insight with real-world understanding of assistive technologies.
For almost two decades, Jeff has trained audiences at major conferences, including CSUN and the National ADA Symposium. He also holds a Microsoft Certified Systems Engineer credential and an ADA Coordinator Title III Business Certificate.
Workshop description:
Accessibility can seem overwhelming, but it doesn’t have to be. Join Jeff Singleton for an interactive, hands-on session where you’ll use free tools to test and improve the accessibility of your own digital content. Bring your laptop, follow each exercise in real time, and learn practical ways to identify barriers and verify improvements. You’ll leave with the skills and confidence to start incorporating accessibility best practices into your publishing process and a clear understanding that accessibility isn’t complicated and doesn’t have to be costly to begin.
Who should attend?
Heads of Houses, Editorial, Curriculum, Design, Marketing, IT, UX specialists, Metadata Specialists
2C Amazon 101: Optimizing book listings in an age of AI
Ian Lamont is the founder of i30 Media and the creator of the Lean Media framework. He started his publishing business in 2012 with a single how-to guide, which has since expanded to a complete line of utility nonfiction (the IN 30 MINUTES series) as well as several ancillary product lines. Ian uses a range of Amazon programs, including Amazon Advertising, Seller Central, Vendor Central, and the Amazon Brand Registry to develop and market new products. He is a frequent speaker at publishing events on Amazon-related topics. He is a graduate of Boston University and the Massachusetts Institute of Technology.
Workshop description:
Publishers know that Amazon the biggest marketplace for readers to discover and purchase new titles. In this workshop, experienced independent publisher and Amazon seller Ian Lamont will explore the brutal math that governs book sales and profitability on Amazon, and what publishers need to do to optimize their book listings and book brands in an age of AI. We will collaboratively critique book listings submitted by audience members, to identify areas of improvement.
Who should attend?
.Marketing, Sales & Service, Design, Metadata specialists
2 D Beyond the Basics: Practical steps to improve your metadata and book discoverability across your digital channels.
Sarah Arbuthnot is the Chief Commercial Officer at leading publishing website provider Supadu. Sarah has worked for the company since it started in 2008 across customer services and business development. Her interests and experience have been focused on consumer behaviour and specifically how consumers behave in the digital world in respect of what they buy and how they shop.
Alex Murphy has over 25 years of experience in publishing, firstly working in the newspaper industry and now in his current role as Managing Director at Stison. He is passionate about helping businesses succeed and has a proven ability to deliver on clear strategic goals.
Alex is clearly focused on customer service and satisfaction. He has an ability to understand complex processes and explain situations in a clear fashion. He is known for sharing his insights as well as for his excellent communication skills.
Alex uses his particular strengths in strategic planning, understanding of technology, project and program management, SaaS and cloud-based solutions to assist Stison’s clients discover and implement solutions that will help them succeed in the rapidly changing publishing and media industry.
Alex is a graduate of Birkbeck, University of London.
To keep his creative side in check, Alex can also occasionally be found working as an Actor and a Magician!
Workshop description:
Learn from two metadata experts! In today’s crowded digital marketplace, robust metadata is no longer optional—it’s a critical sales driver.
This workshop will help you identify some simple steps that can make a big difference in your marketing presence and discoverabillity.
Participants will learn how to optimize metadata for diverse sales channels, revitalize backlist performance through strategic metadata refresh, and implement measurable approaches to metadata management.
Who should attend?
Marketing, Sales, IT, Editorial, Metadata Specialists
2E Best practices for author-narrated audiobooks
In her role of business development, Kathy Krenzien partners with Christian publishers of any size to leverage Nord Compo’s expertise and technical innovation to deliver mission-driven and compelling content to help publishers extend their reach and grow revenue.
Prior to joining Nord Compo, she led teams in Christian publishing to create books and bibles in multiple languages. Having been a customer of Nord Compo for 8 years, she understands how prepress services for print and digital products will benefit publishers in the religious sector
Kathy’s operations background is both broad and deep including managing typesetting, translation, and design for print and digital products; business analysis and marketing; metadata; licenses and intellectual property; and international distribution and logistics. During her career, she has actively contributed to various industry trade associations. She holds an MBA from East Texas A&M University.
As Executive Director, Larry Bennett manages the North American and other international markets for French technology company Nord Compo, the leader in providing prepress composition, digital, design and audiobook services for book publishers in the French-speaking world. Prior to joining Nord Compo full time, Larry worked on retainer with Nord Compo and a variety of small book publishers. From 2011-2013, Mr. Bennett was President of Distribution at Bookmasters, Inc., where he was responsible for managing the global distribution business, including print and eBooks. From 2007-2011, Mr. Bennett was Vice President of Digital Print Media at Baker & Taylor where he was responsible for developing and managing the company's Digital Print Media (print on demand) business worldwide.Larry is a graduate of the Wharton School of Business at the University of Pennsylvania. Placing a high value on languages, he is a fluent Spanish speaker and speaks business level French and Italian.
Workshop description:
This session will provide practical tips for maximizing the quality of author-narrated audiobooks and will also discuss the practical reasons for and against using the author as narrator.
Who should attend?
Editorial, Marketing, Production, Purchasing, IT
Workshop Timeslot 3
Friday, April 24 11:15 a.m.-12:15 p.m. CT
3A AI for Marketers: Simple Tools & Smarter Prompts for Real Publishing Tasks
Fauzia Burke is the founder of FSB Associates, and a leading voice on practical, human-centered AI in book marketing. For three decades, she has helped authors and publishers reach readers with clarity and compassion. She’s the author of Online Marketing for Busy Authors. Today, she teaches marketing teams how to use AI as a supportive, customizable partner, not a replacement for human judgment.
Fauzia writes on SubStack and speaks widely about AI, digital strategy, and audience engagement, and her upcoming AI consulting services help publishers navigate this new era with confidence and creativity.
Workshop description:
This workshop introduces marketers and publicists to practical, real-world AI tools that make everyday tasks faster, clearer, and more enjoyable. Fauzia will talk about the tools she relies on, and show how small changes in prompting can transform the results. Participants will experiment with their own prompts to see how personalized and flexible AI can be. The goal is to help attendees discover how AI adapts to them, not the other way around.
Hands-On/Interactive Component
• Prompt experiments where participants test a simple prompt, then improve it by adding context.
• Attendees pick and try 2 tools to see which fits their style best.
Who should attend?
Marketing, Design, Editorial, Curriculum
3B Life Cycle of Accessibility in Publications from Conception to Sale
As Global Head of Equity, Diversity, Inclusion & Belonging (EDIB) for Cambridge University Press, Valarie Guagnini leads the global integration of EDIB principles across the books, journals and Cambridge Online portfolio—with a strong focus on people, culture, and inclusive publishing practices. My work centers on embedding equity into every stage of the publishing lifecycle, from recruitment and retention to data transparency around authorship, contributors,reviewers and partnerships.
As a member of the Academic Board, she serves as a “critical friend,” advocating for colleagues and ensuring their products reflect the diversity of the communities they serve and remain accessible to all.
Workshop description:
What does it take to make a title accessible? How many points of contact should we consider in the life cycle of a title from the point it is commissioned to where it reaches our customers in the physical form or digital. Here’s a breakdown of the key points of contact where accessibility should be considered: Commissioning, Manuscript Development, Peer Review & Editorial, Design & Typsetting, Production, Platform Integration, Marketing & Metadata, Customer Support and Post Publication Updates.
The workshop will be an open discussion with handouts.
Who should attend?
Heads of Houses, editors, marketers, designers, production, Human Resources
3C Rights & Royalties Playbook: Spreading the Word and Paying it Forward
James Whittaker has spent his career at the intersection of publishing, sales, and technology—helping some of the world’s most respected publishers grow and adapt to change. Before joining MetaComet Systems, he led sales and marketing efforts for Phaidon Press and Hachette Book Group, building global partnerships and driving record revenue across illustrated and trade publishing.
At MetaComet, James now helps publishers modernize their operations through smarter royalty and rights management. Drawing on his deep publishing background he is helping publishers use data and automation to uncover new opportunities, strengthen retailer relationships, and build sustainable growth in a rapidly changing industry.
Workshop description:
Designed for PCPA publishers, this workshop unveils a practical Rights & Royalties Playbook: how to navigate Scripture permissions across translations, clarify worship/streaming rules (and CCLI/OneLicense), and avoid risk with precise credit lines, morals clauses, and doctrinal alignment options.
We’ll map high-value rights channels—devotional plans (YouVersion), small-group video (RightNow Media), curriculum bundles, and merch/apps—and implement a 90-day permissions workflow, data/royalty best practices, and ready-to-use contract riders you can drop into deals tomorrow—with templates and Q&A.
Who should attend?
Finance, Rights, Editorial, Curricululm, Heads of Houses
3D #BlessedBooks: Unlocking BookTok for Christian Publishers
Brandie Herrell is the SouthEast US Sales Representative for Friesens Corporation, a leader in North American book manufacturing since 1907. She prints many types of books, but Christian books are her calling. Brandie is honored to bring to life God’s Word and messages of faith and hope for Harper Collins, Hachette, Lifeway, Dayspring and more. Friesens has been a longtime sponsor of PCPA, where Brandie assists on the planning committee and in leading workshops.
Workshop description:
Discover how Christian publishers can thrive on BookTok by tapping into niche communities, authentic storytelling, and viral trends. This interactive workshop teaches BookTok basics and includes a hands-on video creation segment, empowering attendees to craft compelling content that connects faith and readers. Walk away with practical skills, fresh ideas, and the confidence to launch your own BookTok strategy.
Who should attend?
Marketing, Design, Editorial, Heads of Houses
3E Is your website ready for GEO?
Sarah Arbuthnot is the Chief Commercial Officer at leading publishing website provider Supadu. Sarah has worked for the company since it started in 2008 across customer services and business development. Her interests and experience have been focused on consumer behaviour and specifically how consumers behave in the digital world in respect of what they buy and how they shop.
Workshop description:
The AI platforms are fast acquiring our attention and search on CHATGPT is now normal function of life. Is your website coming up as you want ? Practical steps to ensure it does!
Who should attend?
Marketing, Digital marketing, IT
Hosted by Silver Workshop Sponsor Firebrand Technologies
