Third Thursdays Webinars
Monthly programs on a wide range of topics.
Just as our Publishing Company and Adjunct Company Members have had to adapt to changing technologies, churches that aren’t meeting in person due to the pandemic and bookstores that have reduced their hours for in-person shopping, PCPA has adapted, too, by launching our Third Thursdays webinar program!
Just as the name implies, these are 1-hour webinars on a wide range of topics of interest to those publishing for Protestant Christians. Generally, the facilitator speaks or offers a PowerPoint or video for 20 to 40 minutes, then the balance of the time is reserved for discussion and Q&A among the participants.
Pre-registration is required. Just email PCPA Executive Director Beth Lewis with the Third Thursday webinars you want to attend and she’ll send you the registration information. Best of all? These webinars are all FREE for employees of PCPA member companies and are generally available about one week after the event at the PCPA Vimeo channel.
Thursday, November 18, 2021
1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT
Easy eCommerce: Steps to maximize your
'Direct to Consumer' online sales
PCPA Adjunct Member & Partner Supadü will share insights for successful eCommerce. Selling your products directly to consumers is a great way to increase the value of your publishing brand, build repeat business, and increase revenue. In this webinar, Supadü, the leaders in creating and enhancing publishers' eCommerce websites, will discuss the key ingredients for successful eCommerce, including: ensuring ease of purchase, dealing with both physical and digital DRM, and integrating with distribution and fulfillment, as well as an overview of useful analytics you can get from their systems.
Pre-register for this webinar here.
Thursday, December 16, 2021
1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT
A Facebook Ads Masterclass For Authors and Their Publishers: Reach More Readers and Sell More Books
Matt Holden, founder of Author Ads Insider, will lead an informative & practical webinar to help you develop a robust and effective Facebook advertising program. Among the topics he'll cover are:
How To Setup Your First Facebook Ads Campaigns
How To Find Relevant Audiences For Your Ads
How To Create Effective Facebook Ad Creative
How Much To Spend On Facebook Ads
How To Analyze The Data and Optimize Your Facebook Ads
Thursday, January 20, 2022
1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT
The Four Elements of Publishing ROI
Firebrand Technologies, PCPA Adjunct Member MetaComet, and IPG come together with Central Avenue Publishing to delve deeply into the return on investment to be found in adopting powerful publishing tools and best practices. By examining four main aspects of ROI (time savings, cost reduction, increased sales, and mitigation of risk), this webinar will offer real-life examples and tactical recommendations of where publishers can increase their bottom line by continually refining their publishing process. The decision to invest in software and systems can be daunting and it may often seem easier to stick with the status quo. You will leave this one-hour presentation with a better understanding of how you can add further value and ease to your process with tools that are designed specifically for the publishing industry.Thursday, February 17, 2022
1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT
A webinar on Digital First led by Ken Brooks of Treadwell Media.
Bookmark this page and watch for more Third Thursday webinars to come! Do you have a suggestion for a topic or speaker? Please let us know!
