• Third Thursdays Webinars

    Free monthly educational programs on a wide range of topics

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    Just as our Publishing Company and Adjunct Company Members have had to adapt to changing technologies, sales channels and reading habits of our customers, PCPA has adapted, too, by launching our Third Thursdays webinar program!

     

    As the name implies, these are 1-hour educational webinars on a wide range of topics of interest to those publishing for Protestant Christians. Generally, the facilitator speaks or offers a PowerPoint or video for 20 to 40 minutes, then the balance of the time is reserved for discussion and Q&A among the participants.

     

    Pre-registration is required. Links for the next few webinars are included below. Best of all? These webinars are all FREE for employees of PCPA member companies and are generally available about one week after the event at the PCPA Vimeo channel.

     

    In addition, from time to time, we offer special webinars on timely topics on a day other than the "Third Thursday" of the month. These are also listed below in date order.

     

    Schedule for the rest of 2024

    Thursday, June 13 , 2024

    1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT 

     

    Special webinar

    Don't Be Shelved:

    Get Your Books Discovered in New Places

    a webinar led by

    Rachel Bell, VP Marketing

    Overcup Press

     

    Description:

     

    The world of bookselling is changing! This webinar will equip publishers with innovative strategies to reach new readers and boost sales beyond traditional bookstores.

     

    Here's what you'll learn:

    • Untapped Sales Channels: Discover exciting new avenues to sell your books, from online marketplaces and subscription services to schools and niche retailers.
    • Maximizing Backlist Sales: Reinvigorate your existing catalog by exploring alternative sales channels that can breathe new life into older titles.
    • Building Direct Sales Power: Develop strategies for selling directly to readers through your own website or online store

    This webinar is for you if:

    • You're a publisher, book marketer or focus on distribution and sales - and you're looking to expand your reach and increase book sales.
    • You're curious about new trends in book sales.
    • You want to learn how to effectively market your books beyond traditional channels.

    Who should attend: heads of house, marketing staff, distribution and sales staff.

     

    Register here for this special PCPA webinar on

    June 13, 2024

     

     

     

     

    Thursday, June 20 , 2024

    1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT

     

    Elevate Your Authors: Strategies to Amplify Their Online Presence and Boost Book Sales

    a webinar led by

    Katie Nguyen,

    Social & Digital Communications Marketing Manager, FrontGate Media

     

    Ever wondered how some authors skyrocket from obscurity to ubiquity in the digital realm? It's not just about deep pockets for marketing or unlocking elusive algorithms. Join us for an enlightening webinar tailored to Christian publishers keen on elevating their authors' visibility and book sales in 2024.

     

    In this session led by Katie Nguyen, Social & Digital Marketing Manager at FrontGate Media, discover practical, budget-friendly steps to propel your authors into the spotlight of newsfeeds and websites. Gain insights into the power of cultivating a robust digital imprint and why it's pivotal for author success in today's competitive landscape. With strategic groundwork, your authors could swiftly transform into sought-after household names, with readers eagerly awaiting their next literary offerings

     

    Who should attend this webinar?

    Marketing, Content Creators, PR team members

     

    Register here for the June 20, 2024 webinar

     

     

     

    Thursday, July 18 , 2024

    1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT 

    TBD

     

     

     

     

    Thursday, August 15 , 2024

    1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT  

     

    Exploring Sustainability and AI in Publishing

    a webinar led by

    Doug Symington, General Sales Manager

    and

    Brandie Herrell, Southeast US Sales Executive

    Friesens

    For the first half of webinar, we'll discuss sustainability in publishing today. Guidelines are currently being put in place by the EU requiring sustainability reports from all corporations. We'll detail how the forecasts show that affecting us in North America and the moves we can making toward more eco-friendly practices. In the second half of the webinar, we'd like to create a Q&A forum to ask the publishers how they anticipate AI to impact them, creating an opportunity for open dialogue and education.

     

    Who Should Attend:

    Production, Management, Editorial, Marketing

     

     

    Special Webinar

    Tuesday, September 10, 2024

    1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT

     

    Children’s Messages:

    How Publishers Can Support Engaging, Developmentally-appropriate Time for Children in Worship

    a webinar led by

    Dr. Dawn Rundman, Director of Congregational Marketing & Development, 1517 Media

    Children’s Sermon. Time with Young Disciples. Message for the Youth. Whatever name a church uses to describe this time with children, they are including time during the worship service to share a message with children that is designed . . . for what? For who? For how long? We’ll examine children’s messages closely to look at language, audience, strategy, and goals. This webinar will equip you to view children’s message with fresh eyes and carry this understanding into your publishing work. This is a participation-focused webinar, so prepare to share your own views and experiences.

     

    Who should attend:

    Curriculum writers, editors, children's ministry leaders

     

    Register here for this Special

    September 10 webinar

     

     

     

    Special Webinar

    Thursday, September 12, 2024

    1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT

    led by

    Books International

     

     

     

     

     

    Thursday, September 19, 2024

    1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT

     

    Getting Ready for Gifts and Grants: 7 Questions to Test Your Fundability

    a webinar led by

    Tom Thatcher, Executive Director,

    The Elemental Group

     

    Your work is important, and many people would want to support it. At the same time, the competition for donations and grants is fierce, and it's not always obvious why some organizations receive funding while others don't. This webinar will address 7 key questions that define an organization's ability to successfully solicit donations and grants. The discussion will include tips on how to make yourself more appealing to donors and foundations.

     

    Who Should Attend?

    Executive Directors, Board members, finance people, marketing people, fundraisers/grant writers, anyone interested in finding free money for their organization

     

     

    Thursday, October 17, 2024

    1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT

    TBD

     

     

     

     

    Thursday, November 21, 2024

    1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT

     

    How to get your royalties automated in just one month

    a webinar led by

    David Marlin, President

    MetaComet Systems

     

    Many publishers spend weeks or months each year managing their royalties. And there is often a fear and stress that goes along with the process. With an automated solution you can both reduce your effort by 90% or more and also eliminate the stress and uncertainty associated with the process.

     

    Many people feel that getting up and running on a new system is an overwhelming task. In fact, it can be quite straightforward.

     

    In this webinar, MetaComet President David Marlin will cover the typical mental and practical roadblocks to getting started, and how to overcome them to start experiencing the benefit of royalty automation in short order.

     

     

     

     

    Thursday, December 19, 2024

    1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT

     

    TBD

    a webinar led by

    Sarah Arbuthnot, CCO

    Supadü