Third Thursdays Webinars

Just as our Publishing Company and Adjunct Company Members have had to adapt to changing technologies, churches that aren’t meeting in person due to the pandemic and bookstores that have reduced their hours for in-person shopping, PCPA has adapted, too, by launching our Third Thursdays webinar program!

Just as the name implies, these are 1-hour webinars on a wide range of topics of interest to those publishing for Protestant Christians. Generally, the facilitator speaks or offers a PowerPoint or video for 20 to 40 minutes, then the balance of the time is reserved for discussion and Q&A among the participants.

Pre-registration is required. Just email PCPA Executive Director Beth Lewis with the Third Thursday webinars you want to attend and she’ll send you the registration information. Best of all? These webinars are all FREE for employees of PCPA member companies!

Thursday, March 18, 2021,

1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT
 

Marketing Content with Video
 

Marketing content with video is a key to selling books & other content in 2021 and beyond. This was certainly true before the pandemic but has become even more true in the days of closed bookstores, cancelled book events and no sales reps making visits to schools, churches or book buyers. You spend a lot of time and money on developing your content. And of course, no customer can buy your books if they don’t know they exist. Using video for online discovery is a clear path toward expanding your customer base and converting sales with existing customers. Think about this: this year, online videos will make up more than 80% of all consumer internet traffic. That is 15 times higher than it was just 4 years ago in 2017. In fact, users view more than 1 billion hours of video on YouTube each day. Social media posts that contain video have 50% more views than those with text and images alone. And adding video to your emails? Well, that can increase click rates by 300%! Building a 1-minute video book trailer for your new content will help it sell. Brett Hodus, President of PCPA Adjunct Member company Book Buddy Media, will tell you how to develop a simple and affordable marketing plan to use video to convert sales and capture new customers.

It’s easy.

Note: There will be no Third Thursday webinar in April because of our Annual Conference.

Thursday, May 20, 2021

1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT

A webinar exploring supply chain challenges and options in the UK & Europe post-Brexit. This webinar will be led by David Hetherington, Vice-President-Global Business Development for Books International, one of PCPA’s Adjunct Members.

Thursday, June 17, 2021

1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT  

A webinar hosted by Rob Clements, Senior Key Account Manager at Ingram Content Group, one of PCPA’s Adjunct Members & Partners regarding eCommerce options, especially with an eye toward D2C (direct to consumer) sales.

Thursday, September 16, 2021

1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT

A webinar on publishing trends hosted by Brooke Borneman, Director, Client Development at The NPD Group.

Date TBD: A webinar on Supply Chain Capacity with adjunct members Phil Knight of Color House Graphics and Pete Larson of Bethany Press highlighting the importance of contingency planning and strong partnerships while coping with a shifting economy and unstable markets
 

Date TBD: 

A webinar on Supply Chain Capacity with adjunct members Phil Knight of Color House Graphics and Pete Larson of Bethany Press highlighting the importance of contingency planning and strong partnerships while coping with a shifting economy and unstable markets.

Bookmark this page and watch for more Third Thursday webinars to come! Do you have a suggestion for a topic or speaker? Please let us know!