Third Thursdays Webinars
Just as our Publishing Company and Adjunct Company Members have had to adapt to changing technologies, churches that aren’t meeting in person due to the pandemic and bookstores that have reduced their hours for in-person shopping, PCPA has adapted, too, by launching our Third Thursdays webinar program!
Just as the name implies, these are 1-hour webinars on a wide range of topics of interest to those publishing for Protestant Christians. Generally, the facilitator speaks or offers a PowerPoint or video for 20 to 40 minutes, then the balance of the time is reserved for discussion and Q&A among the participants.
Pre-registration is required. Just email PCPA Executive Director Beth Lewis with the Third Thursday webinars you want to attend and she’ll send you the registration information. Best of all? These webinars are all FREE for employees of PCPA member companies and are generally available about one week after the event at the PCPA Vimeo channel.
David Hetherington, VP for Global Business at PCPA Adjunct Member and Platinum Sponsor Books International and Susie Scally, Director of Global Sales at Meadows Wye will provide an overview of the current state of the Supply Chain.
They will share information about the most current conditions on major international publishing sourcing lanes, including port congestion, and the new normal of freight pricing. They will also provide their expert advice on ways to anticipate and mitigate delays for your publishing ministry.
A webinar on publishing trends hosted by Brooke Borneman, Director, Client Development at The NPD Group.
1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT
An educational webinar hosted by PCPA Adjunct Member & Annual Conference Platinum Sponsor, knk Software.
PCPA Adjunct Member & Partner Supadü will share insights for successful eCommerce. Selling your products directly to consumers is a great way to increase the value of your publishing brand, build repeat business, and increase revenue. In this webinar, Supadü, the leaders in creating and enhancing publishers' eCommerce websites, will discuss the key ingredients for successful eCommerce, including: ensuring ease of purchase, dealing with both physical and digital DRM, and integrating with distribution and fulfillment, as well as an overview of useful analytics you can get from their systems.
Matt Holden, founder of Author Ads Insider, will lead an informative & practical webinar to help you develop a robust and effective Facebook advertising program. Among the topics he'll cover are:
How To Setup Your First Facebook Ads Campaigns
How To Find Relevant Audiences For Your Ads
How To Create Effective Facebook Ad Creative
How Much To Spend On Facebook Ads
How To Analyze The Data and Optimize Your Facebook Ads
Bookmark this page and watch for more Third Thursday webinars to come! Do you have a suggestion for a topic or speaker? Please let us know!