Third Thursdays Webinars

Just as our Publishing Company and Adjunct Company Members have had to adapt to changing technologies, churches that aren’t meeting in person due to the pandemic and bookstores that have reduced their hours for in-person shopping, PCPA has adapted, too, by launching our Third Thursdays webinar program!

Just as the name implies, these are 1-hour webinars on a wide range of topics of interest to those publishing for Protestant Christians. Generally, the facilitator speaks or offers a PowerPoint or video for 20 to 40 minutes, then the balance of the time is reserved for discussion and Q&A among the participants.

Pre-registration is required. Just email PCPA Executive Director Beth Lewis with the Third Thursday webinars you want to attend and she’ll send you the registration information. Best of all? These webinars are all FREE for employees of PCPA member companies and are generally available about one week after the event at the PCPA Vimeo channel.

Special Webinar

Tuesday, July 20, 2021

1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT  

The State of the International Supply Chain:
Longer Lead Times and Skyrocketing Pricing

Thursday, August 19, 2021

1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT

Book Production Challenges: Planning for Results in Difficult Times

Post-pandemic demand for print books remains strong and is outpacing printing and book manufacturing capacity.  Challenges related to paper and printing capacity are among the factors creating havoc for authors and publishers making who are challenged to meet consumer demand for print books. 
In this webinar, you will hear from two book printing industry experts, Phil Knight, General Manager of Color House Graphics and Pete Larson, President/CEO of Bethany Press International, who will offer suggestions on how production print buyers can not only cope but succeed in the wake of these challenging times.

Who should attend:  Authors, publishers, editors, production managers, print buyers, marketing.
 

Thursday, September 16, 2021

1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT

A webinar on publishing trends hosted by Brooke Borneman, Director, Client Development at The NPD Group.

Thursday, October 21, 2021

1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT
An educational webinar hosted by PCPA Adjunct Member & Annual Conference Platinum Sponsor, knk Software.

Thursday, November 18, 2021

1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT

Easy eCommerce: Steps to maximize your

'Direct to Consumer' online sales

PCPA Adjunct Member & Partner Supadü will share insights for successful eCommerce. Selling your products directly to consumers is a great way to increase the value of your publishing brand, build repeat business, and increase revenue. In this webinar, Supadü, the leaders in creating and enhancing publishers' eCommerce websites, will discuss the key ingredients for successful eCommerce, including: ensuring ease of purchase, dealing with both physical and digital DRM, and integrating with distribution and fulfillment, as well as an overview of useful analytics you can get from their systems.

Thursday, December 16, 2021

1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT

A Facebook Ads Masterclass For Authors and Their Publishers: Reach More Readers and Sell More Books

Matt Holden, founder of Author Ads Insider, will lead an informative & practical webinar to help you develop a robust and effective Facebook advertising program. Among the topics he'll cover are:

How To Setup Your First Facebook Ads Campaigns

How To Find Relevant Audiences For Your Ads

How To Create Effective Facebook Ad Creative

How Much To Spend On Facebook Ads

How To Analyze The Data and Optimize Your Facebook Ads
 

Bookmark this page and watch for more Third Thursday webinars to come! Do you have a suggestion for a topic or speaker? Please let us know!