Third Thursdays Webinars

Just as our Publishing Company and Adjunct Company Members have had to adapt to changing technologies, sales channels and reading habits of our customers, PCPA has adapted, too, by launching our Third Thursdays webinar program!

As the name implies, these are 1-hour educational webinars on a wide range of topics of interest to those publishing for Protestant Christians. Generally, the facilitator speaks or offers a PowerPoint or video for 20 to 40 minutes, then the balance of the time is reserved for discussion and Q&A among the participants.

Pre-registration is required. Links for the next few webinars are included below. Best of all? These webinars are all FREE for employees of PCPA member companies and are generally available about one week after the event at the PCPA Vimeo channel.

In addition, from time to time, we offer special webinars on timely topics on a day other than the "Third Thursday" of the month. These are also listed below in date order.

Thursday, December 21, 2023
1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT

On Book Promotion:

2 Case Studies + Tips and Tools of the Trade

A webinar led by PCPA freelance member

Helena Brantley

Red Pencil Publicity + Marketing

with

Julia Sadowski

North Atlantic Books

Effective book promotion requires many things, among them: clarity of purpose, creativity, collaboration, patience and a willingness to try and not succeed as planned. In this interactive webinar, an independent publicist and an in-house marketer will talk through a book promotional campaign they helped manage and discuss what made it effective before leading a conversation about other tips and tools of the trade, and invite participants to share where they are feeling stuck in their work. This interactive webinar will center on the successes, the challenges, and the ever-growing opportunities involved in book promotion.

Register here for the December 21, 2023 webinar. 

2024 schedule

Thursday, January 18, 2024

1-2 p.m. ET/noon-1 p.m. CT/10-11 a.m. PT

Growth and cost management in an evolving book business

A webinar led by

Brian O'Leary, Executive Director

Book Industry Study Group

Growth in the publishing business will increasingly come from the sales and effective management of rights, not increases in the sales of products. At the same time, managing costs of creating, distributing, selling, and returning products will require a commitment to efficiency across the supply chain, using information that is currently unavailable or barely available in legacy systems and workflows. Attendees will learn what organizations like BISG are doing to address these challenges.

Brian O’Leary is executive director of the Book Industry Study Group, a U.S.-based trade association that disseminates information, creates and implements standards, and conducts research to benefit the book publishing supply chain.

Before joining BISG in 2016, O'Leary was principal of Magellan Media Consulting, which helped publishers improve how they create, manage and distribute content. In that role, O’Leary wrote extensively about issues affecting the publishing industry. With Hugh McGuire, he co-edited Book: A Futurist's Manifesto. 

Register here for the January 18, 2024 webinar.